Holly Willoughby has taken to social media to announce a brand new career venture!

37-year-old Holly Willoughby is famed for her ever-present and much adored role presenting This Morning and other prime time shows.

However, the mother-of-three has recently announced she is making a new career venture – and is bringing out a clothing range with Truly, which is her very own lifestyle brand which will be launching later this year!

The brand site, which is yet to launch, promises that Truly will be all about “beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier”.

Taking to Instagram to announce her upcoming line, Holly unveiled a snap from the project – which was taken during one of her sunny breaks away from the This Morning studios this summer.

In the photo, Holly can be seen turning her face away from the camera and gazing away onto the stretch of beach behind her.

Wrapped in a delicate oversized cream coloured coverup, a sun kissed Holly wears her blonde hair loose in relaxed shoulder-length tresses.

She wrote: “Couldn’t wait to share this with you…I’ve just finished shooting the Truly range in the most beautiful location with the most wonderful team.”

Adding to the suspense of the launch, Holly then added: “Everything is coming to you really soon … #Truly www.truly.co.uk Click on the link in my bio to become part of our Truly family.”

Fans have been very quick to comment on Holly’s post as one user commentd: “Absolutely beautiful….so exciting!”Agreeing, another added: “I can’t wait to see your new collection”.

One user wrote: “Love your hair, tempted to chop mine off for this!! Xx”.

While Holly has been busy creating her own clothing line, it’s fair to say she’s been sorely missed on This Morning. 

However, with the school summer holidays drawing to a very near end, the mother-of-three will thankfully be returning to the show alongside on-screen partner Phillip Schofield.

We can barely wait! Congratulations on the new line, Holly.