The Good Morning Britain host is well-known for her incredible style.

But Susanna Reid revealed she’d suffered a rather embarrassing fashion blunder when she got to work this morning.

Susanna Reid

The 47-year-old took to Twitter to get the awkward moment off her chest, explaining that she’d somehow managed to forget to take the label out of the frock she was wearing.

Well, she did have to get up at the crack of dawn…

Speaking to her 524k followers, Susanna confessed, “Just spent two hours in a high-level meeting hoping I’d made an impression on influential colleagues … to find the SALE label was hanging out of my dress.” Eeek!

Luckily, loyal GMB viewers were there to lend their support, as one wrote, “I’m sure they were impressed by your financial prudence ;)”.

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“Happens to the best of us 😂”, said another, while a third joked, “You made an impression. Maybe not the right one but…an impression nonetheless”.

Susanna’s fashion fail comes after the mum-of-three revealed she’d lost an impressive stone on today’s show, after cutting out alcohol for one month.

While discussing body image, Susanna and co-host Piers Morgan used a handheld camera to zoom in on their faces.

But 53-year-old came over uncharacteristically flattering when he then went on to quip, “You’re looking quite hot, I think.”

To which his pal hit back, “Thanks… Well it is quite hot in here.”

Susanna announced her booze-free plan to co-hosts Ben Shephard and Kate Garraway on GMB last week after a late night out at the GQ Men Of The Year Awards the previous evening.

After Kate, 51, asked, “Feeling alright this morning?”, her co-star revealed she was feeling fresh following the showbiz bash.

“I am sober for September. Is that a thing?”, she said, before adding, “I’ve decided no alcohol for the entire month.”

She then joked: “I decided that last night.”

Well, you’re looking great for it, Susanna!