There’s a beer tap in every room!
Scottish craft brewery BrewDog is branching out into the hospitality business. They are looking to open a project dubbed the DogHouse: “the world’s first craft beer hotel and sour brewery”.
The company first made heads turn when they started offering a week’s “paw-ternity” paid leave. This was for employees welcoming a new puppy or rescue dog into their lives. As BrewDog co-founder, James Watt commented: “at BrewDog, we care about two things above all else. People and beer. We also just really really like dogs.”
Now, in a new venture, the company is planning to open an entirely crowdfunded craft beer hotel. Grub Street reports that this will be situated next to BrewDog’s new taproom and sour-beer brewery in Columbus, Ohio.
BrewDog claims the hotel will have everything a craft-beer-obsessive could ever want:
“The DogHouse Columbus will greet you each morning with the aromas from our gently fermenting foeders even before you head down for breakfast.”
Not only will each room have a private beer tap, but the hotel will also boast an “epic restaurant majoring in beer and food pairings”, and even a craft beer spa! Spa treatments will include hop-oil pedicures, malted-barely massages, and hops-infused facemasks. So you can now test whether it’s possible to get drunk by osmosis.
Rooms will also feature an “in-shower fridge” stocked with more beer. The hotel states: “It will be our mission to ensure you are never more than an arm’s reach from a chilled Punk IPA”.
It looks like rooms will go for about $250 a night, and will be a veritable nirvana for craft beer enthusiasts.
The brand’s IndieGoGo page has already received an overwhelming response in donations ($122,994 and climbing). Backers will receive perks like private tours and tastings. People who chip in $150 will get a free one-night stay for two at the hotel.
BrewDog expects the project to cost approximately $6 million, and the plan is to open by late 2018.
Not planning a trip stateside anytime soon? Don’t worry the company are still hopeful about opening a similar BrewDog hotel near their Ellon brewery in Aberdeenshire.
Words: Annie Simon