It’s all change at our bank balance’s favourite shop, Primark.
After opening the world’s largest Primark megastore in Birmingham earlier this month – complete with five floors, a Disney-themed café and a budget beauty salon – the high street giant is rumoured to be launching a new service that will make nabbing a bargain so much easier.
A new click and collect service, that will allow customers to reserve items online and collect them in store, will mean that shoppers won’t miss out on the latest fashion because it isn’t in stock at their closest shop.
Speaking to industry analysts earlier this month, Primark’s chief executive Paul Marchant said that the high street giant’s Internet debut is “on the horizon”.
“The introduction of a click-and-collect offering will drive incremental benefits to the Primark model in time. Primark’s market share gains prove that its bricks-and-mortar offering remains relevant,” a company report said of the brand’s new retail plan.
We won’t be able to start placing our orders just yet though, because the service is still likely to be “a year or so away”, according to an industry expert speaking to the Financial Times.
So far the high street giant has rejected online shopping, in favour of its famous shops, which offer customers a wide range of fashion, accessories, homeware and beauty at purse friendly prices. But the new service seems to signal a new era for the brand.
News of Primark going digital will come as long overdue to some customers, though.
“It’s 2019… we can find water sources on different planets, yet Primark don’t do click and collect. Absolute scandal,” joked one Twitter user.
Another tweeted: “What kind of world do we live in where we can’t even order online from Primark or click and collect.”
Well, never fear shoppers, as it’s on its way! Bring on the bargains…