Proving that those model genes certainly do run in the family, supermodel Naomi Campbell’s beloved mum Valerie Morris-Campbell has been announced as the face (and body!) of JD Williams latest swimwear campaign.

A former dancer Naomi Campbell’s mum, Valerie, 67, was whisked off to the Greek island of Mykonos by the online retailer to shoot on location – and the results are nothing short of gorgeous.

With Valerie showcasing the hero pieces from their holiday collection, from on-trend short suits to day-to-night dresses and stylish swimwear, JD Williams have got everything you need to perfect your packing.

Flying the flag for the ‘Midster’ generation, JD’s collaboration with Valerie is part of the brand’s commitment to using age appropriate models in their campaigns.

With this in mind, each piece has been thoughtfully designed to fit and flatter the 45 plus figure. With clever design hacks throughout, look out for hidden tummy panels, ruching and extra control to help you feel your best on the beach and beyond.

Chatting about the collaboration, Valerie explained, ‘This is a time in my life when I can think about myself more and really do what I choose to do, which is quite empowering. My attitude to posing in swimwear at 67 is ‘why not!’. Getting older doesn’t mean you need to cover up when on a beach or on holiday – for me it’s about confidence and feeling comfortable with how you feel and look.’

‘The JD Williams SS19 collection has been designed with panels that flatter the parts of your body you might not be so comfortable with, and the designs and prints are really on trend with this season.’

Suzi Burns, spokesperson for JD Williams added, ‘We’re delighted to be working with Valerie, she looks fantastic in the collection and encapsulates the Midster attitude perfectly by living her life to the full – and she’s proof that body confidence doesn’t have to diminish as women grow older.’

‘Swimwear season is often something that women dread, but with our focus on fit, hidden support and stylish designs that accentuate assets, women can feel confident and at ease on the beach or by the pool.’

Shop the collection now at, available in sizes 10-32.

Happy shopping!