ghd haven’t launched a straightener with new technology since the original irons so the ghd eclipse, £195, is big news. In that time they’ve discovered that actually, different hair types don’t require different temperature heat settings to straighten and 185 degrees is the magic number for the bonds in your hair break down, re-set and straighten (so don’t expect variable temperature settings). It even straightens afro and curly hair – we’ve seen it with our own eyes and it works. So yes, it’s pricey but compared to chemical straightening treatments and Brazilian blow-dries it’s well worth the money.

Buy it at salons and ghdhair.com