marilynbeach“When life throws you curves, learn how to use them,” said our ultimate fashion icon Marilyn Monroe, and we couldn’t agree more.

Learning how to flatter your figure is a right of passage all curvy women should go through, as a nipped-in waist here and kicked-out skirt there can make all the difference.

We thought it was high time we shook up the traditional rules for dressing curvy women. In short, wear whatever makes you feel good, but also bear in mind these figure-flattering rules and you’ll look fabulous all summer long.

Show some skin

Just because you’re not a size zero doesn’t mean you should don on more layers to cover up, as this is only going to make you appear larger. It’s all about finding your best features and showing them off. Toned calves? Invest in a pretty midi. Great boobs? Show them off with a sweetheart neckline. Whatever, you wear wear it with confidence. After all, “the body is meant to be seen, not all covered up” said Marilyn herself…

Choose your swimsuit shape wisely


Whether you want to slim down hips, trim your tummy or flatter a big bust, choosing the right swimwear is essential! See our complete guide to figure-flattering swimwear here.

Go for maxi dresses or skirts

Maxi styles are perfect for curvy women as they’re very flattering and also super elegant. A simple, fitted tee and floor-length printed skirt is always a style winner. If you’re off on your hols, invest in a few statement maxi dresses as your staple evening wear.

Set the right foundations

Seamless undies are a lot more flattering a prevent the dreaded bulge!  Keeping underwear simple will make your clothes look like they fit better instantly.

The right tailoring can make all the difference


Structure is important when it comes to making the most of your figure. Opt for linen blazers and straight-legged trousers with fitted tops to show off your shape.

Go for simple prints

Whoever said curvy women can’t wear prints needs some swift lessons in style! Prints are fabulous and we love them, it’s just about choosing them wisely. Larger, more simple patterns in neutral colours are more flattering

Fit and flare is the ultimate figure-flatterer

This may be an oldie, but it’s definitely a goodie! This classic pin-up girl inspired shape celebrates a woman’s body by

Yes, you can wear skinny jeans!

Team with a loose fitting shirt to balance the look and some leg-lengthening heels.

Go chasing waterfalls

Jackets, cardigans and tops with a waterfall shape at the front are fab lightweight options for summer and are great for skimming over a bigger tummy. Team with a simple t and fitted jeans or trousers for an laid-back work or weekend style.