Primark have done it again with their brand new beauty launch, with many comparing their newest K-Pop inspired range to one of Glossier’s most popular products.

Their new cloud cream blusher in a convenient little tube has been likened to Glossier’s massively popular Cloud Paint, which is £15.

Beauty fans have been going wild over Primark’s new beauty launch, exclaiming that they can’t wait to get their hands on it. One fan commented on Instagram – “Honestly think the cloud Cream from primark is better than the glossier one!” – high praise indeed!

But the best part? Primark’s new Cloud cream is just £2.50 – far more affordable than the original. Primark have also launched some bubble blushes too, which are perfect for both lips and cheeks. Will you be shopping their new beauty collection?