This beauty bag essential costs under £20 and is responsible for the presenter's mega-lashes...


This Morning presenter Holly Willoughby has impeccable looking skin and a great sense of style. We’re always hoping to delve deeper into her make-up bag to discover her beauty secrets and steal her top tips.

If, like us, you lust over Holly’s flawless make-up looks, you’ll be delighted to hear that you can purchase the same products she uses for yourself!

What brand is the mascara?

Holly’s make-up artist Patsy O’Neil revealed that the mascara responsible for her mega-lashes is none other than the Ciate Wonderland mascara.

The best bit? It’s super affordable.

wonderwand mascara

This mascara costs just £19.50 and promises four times more volume in one coat. It accounts for 20 per cent of all Ciate London’s total sales.

When it was named as Holly’s go to mascara –  it instantly sold out and sales increased by 4000 per cent!

With the results it gives Holly, we can see why one in three orders on the Ciate website contain a Wonderland Mascara.

In a consumer panel survey Ciate found that 100 per cent of users saw 24 hour long wear results from the mascara.

An impressive 96.6 per cent of consumers saw intense lash volume and curl results. In addition, 95.5 per cent saw an improvement in extreme lash length.

mascara used by holly willoughby

A spokesperson for the brand told the Sun: “Unlike many of the mascaras on the market at the moment, Wonderwand gives four times more volume in just one coat without the use of any fibres.”

They explained that this avoids the annoying crumbling or smudging that can sometimes occur as a result of mascara’s with extra fibres included.

The Wonderwand mascara is very easy to use and gives effortless results. Simply layer two or three coats of the mascara for a look which rivals false lashes.

Ciate London started out as a nail only brand but have successfully branched out further in the beauty product industry.

Other best-sellers from the brand include the gel-khol eyeliners, available in ten different shades, and the precious metal eyeshadow – the ultimate eye-brightening must have.

ciate london

Finally, Ciate London is Peta certified which means all of its products are cruelty free. It also tries to make as many vegan products as possible. This is indicated on the packaging and description when applicable.