2016’s haircare buzz word refers to a special deep conditioning treatment, often used at the same time as a colouring treatment, that works on the hair’s condition from within, rather than superficially like a lot of deep conditioners. Nicola Clarke, Creative Colour Director Color Wow and John Frieda Salons said: “For colourists, the biggest game-changer in hair colour is Olaplex. It maximises the strength of hair by reconnecting broken disulphide sulphur bonds in the hair, which gives hair a thicker look and feels healthier and stronger.”
THE TRUTH: Beauty writer Lauren Hughes said: “If you want a quick and easy way to boost shine and give damaged hair a new lease of life, Olaplex is definitely for you. Your hair will feel softer and smoother after just one treatment.”