Dove's body positive campaigns are usually inspiring, but fans have had a mixed reaction towards their new 'body positive' packaging...

Dove have released a limited edition range of body-shaped bottles as part of the ‘Real Beauty’ campaign – but fans of the brand aren’t impressed!

The bottles are meant to reflect the different body shapes that women have. But they have been ridiculed universally for completely missing the mark…

Dove bottles

In a statement Dove said: “Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition. They’re one of a kind – just like you.”

Dove added: “Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.”

However Twitter users were less than impressed with the range many are calling the range a “ridiculous idea”.

The reactions below say it all…

But not everyone thinks the bottles are a bad thing.

One user said: “I don’t see anything wrong with Dove making bottles in small, medium, large body bottle sizes. PEOPLE COME IN ALL SIZED. Celebrate our uniqueness.”

Regardless of whether people thought the bottles were a good idea, it is safe to say the a lot of users took the opportunity to have some fun…

Dove launched their ‘Real Beauty Pledge’ to mark 60 years since the brand first came on the scene. The pledge consists of three vows that they “promise to continue to uphold for women everywhere”.

The pledge says that Dove will: “always feature real women, never models”, “portray women as they are in real life” and “help girls build body confidence”.

Previous marketing campaigns by the beauty brand have been more successful. In 2012, Dove was awarded the All-Party Parliamentary Group on Body Image’s Body Confidence Award for the ‘Growing Up’ Campaign.

What do you think of the body wash bottles, are they encouraging body positivity or is this another marketing ploy gone wrong?