The problem: Cheeks appear sunken and less full as we age and collagen and elastin levels fall. The menopause affects skin too, as it loses calcium and zinc. This affects elasticity so facial contours lose their shape.

The solution: Kiko Make Up Milano 3D Lifting Cream, £15.90, kikocosmetics.co.uk, helps to redensify and firm skin that has lost plumpness.