The problem: Before you reach the stage where you’re living in polo necks to conceal your turkey wobble, take our advice and nourish your neck. If you’re glued to your tablet or smartphone, you could be on the fast track to sagging jowls and crepey skin. Dubbed ‘tech neck’, looking down at our gadgets repeatedly throughout the day is causing the area to crease earlier and earlier.

The solution: Germaine de Capuccini Neck & Decolletage Tautening & Firming Cream, £55, germaine-de-capuccini.co.uk, repairs damage and tightens sagging skin. Apply your cream in upward strokes to help defy gravity and boost its lifting effect.