Who doesn’t love snapping up a bargain from Primark?

We’ve long been fans of the high street giant’s trend-led clothing collections, and the homewear is many an interiors guru’s go-to for affordable accents, so it’s fitting that this blockbuster new skincare collection is a winner too.

The range is a collaboration with beauty journalist and influencer Alex Steinherr. Alex was Beauty Director of Glamour for over a decade but now connects with her sizeable fanbase via Instagram and working with a select roster of brands. Unsurprisingly the buzz around her first skincare line has been at fever pitch, and we’re pleased to report it more than delivers on the hype.

Pore Balance Low-PH Suphate Free Cleanser, £4

Divided into five ranges, the 20-piece collection is all about easy, effective solutions to modern skin concerns. Within the Sleep Spa, Plump & Glow, Pore Balance, Maximum Moisture and Pollution Solution ranges you’ll find something for every skincare need in a fun pick & mix format. Look out for must-haves like the Moisture-Locking Everyday Moisturiser and a Low-PH Cleanser that won’t strip skin, as well as innovative treatments you won’t have seen anywhere else, like Blemish Rescue Stickers and a Facial In A Stick.

Sleep Spa Overnight Lip Mask, £4

Everything is leaping bunny certified (which means as well as the product not being tested on animals, none of the ingredients are either) fragrance free and devoid of nasties like sulphates and parabens. This being Primark, the prices are beyond good value, starting from £3 with nothing over £5. So we get the benefit of an industry insider’s taste, knowledge and standards but the competitive pricing and distribution muscle of a giant like Primark. In short, this is seriously exciting stuff. Can we have makeup and bodycare next please?

The Alex Steinherr x Primark collection is available from October 8.