According to new research by Weight Watchers[i] only 27% of women believe they are currently at their ideal weight, and of those who said they weren’t, 47% felt that this has had a direct impact on their self-esteem – so it’s no surprise so many of us see the start of the new year as a chance to get in shape…

But it’s often not a long term choice – usually because we go for a diet that promises a quick weight loss which isn’t always sustainable.

Motivation is an important aspect of any weight loss journey and it’s what can help us achieve our goals. No matter how dedicated you are, it’s natural for your motivation levels to rise and fall. Over the last few years, our attitudes to eating and diet habits have significantly changed.


Julia Westgarth, Head of Programme Development, at Weight Watchers says: ‘It’s a common misconception that you need to deprive yourself of the food you love, in order to see weight loss success. The reality is, as soon as you tell yourself you can’t have that glass of wine in the evening or a dessert after dinner, you start to want it even more.

Weight Watchers has shaped the way we eat by taking the confusion out of healthy eating; we have been the constant in a noisy world of mixed messages. What we stand for is giving people all the information they need to make ‘informed choices’; there is no good or bad food’ adds Westgarth.

This is why Weight Watchers have developed the new Weight Watchers Your Way approach to the ProPoints plan which takes account of the ltest diet trends and offers you different ways to lose weight in a sustainable way.

Whether you choose to eat, vegetarian, gluten-free, Mediterranean, lower-carb or intermittent – it doesn’t matter.  Weight Watchers now has a plan to suit everyone and you can be supported throughout your journey by attending a meeting, connecting to an expert online or using the mobile app, to find out more, visit:

Top tips for maximising your weight loss

It is important to keep your enthusiasm levels high; get the right support and kick start your weight loss. “By viewing a diet as a matter of pure will power – abstain or indulge – many are unfairly setting themselves up for a fail. We advise to keep things simple and set small achievable goals”, Westgarth adds. Use these top tips to help you stay motivated as you kick start your weight loss journey: 


[i] YouGov Plc.  Total sample size was 2,033 adults, of which 1,046 were women. Fieldwork was undertaken between 24th – 25th November 2014.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).