It’s no secret, Piers Morgan likes to be centre of attention on Good Morning Britain when he’s hosting the show alongside the beautiful Susanna Reid, but the journalist turned presenter, has another rival much closer to home – his “hot” older brother!

The 54-year-old shared a rare insight into his family life – celebrating his mother’s 75th birthday alongside his nearest and dearest and he sent fans wild with a snap uploaded to social media of him with his OLDER brother Rupert.

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Piers cheekily captioned the snap, ‘Me & my much older brother @rpmorgan2014. Poor guy, I got all the looks’ and fans didn’t wait to flood his Instagram with comments on how “hot” his older brother was.

One fan wrote, ‘Much older? Much better looking’, another said, ‘Your bro is hot Piers’ and a third quipped, ‘Mate your paper round must have been intense!’ suggesting Piers looks the older one.

Meanwhile some fans spotted that his brother has a resemblance of Frank Skinner, while another couldn’t wait to suggest, ‘Mmmm if he’s single introduce him to Suzanna [sic]’.

Susanna is reportedly single after splitting from Steve Parish – a relationship which Piers was instrumental in getting Susanna to speak about live on air.

Piers also showed his love for his sister Charlotte and father by uploading similar snaps from the celebration.

Raising a toast, Piers and his sister pose up a storm. One fan commented, ‘Oh how nice what lovely siblings you have Piers and obviously having your family around you makes you so happy and relaxed.’

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A post shared by Piers Morgan (@piersmorgan) on

But it’s his mother who was celebrating her youthful looks – pictured with his mum and a bouquet of flowers, Piers captioned the photo, ‘The birthday girl… Happy 75th, Mum! And it wasn’t long before Lord Alan Sugar waded in on the jokes. He commented, ‘Hello mum you need a medal with that son’. Meanwhile Looose Women panelist Saira Khan wrote, ‘Ahhh – she looks fab! Happy Birthday x’ and Katie Piper put, ‘Lovely, happy pictures from you today.’

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The birthday girl… Happy 75th, Mum!

A post shared by Piers Morgan (@piersmorgan) on

Regardless of age, looks and job, there’s only one Piers Morgan, right?