Piers Morgan has been named the nations number one celebrity crush in heat magazine’s Secret Crush poll.

The Good Morning Britain presenter beat the likes of Phillip Schofield and Eamonn Holmes to win the coveted top spot in the magazine’s annual list.

Speaking of his win, he joked, “’I’m a very modest guy by nature and I think I’ll probably just keep it very quiet and not tell anybody other than millions and millions of people the moment the embargo has been lifted.’

And in typical Piers style, the 53-year-old couldn’t help but gloat how his top position meant he was far more desirable than his Twitter rival, Lord Alan Sugar.

“My particular thoughts at this difficult moment are with Lord Sugar who was one of the other people on the longlist.

“To be fair to him he’s had a very massive crush on his face for quite some time from a 2-ton anvil that landed on it 50 years ago, rendering it such an abomination.’

Piers even joked that he sympathises with his competition.

He added, “I feel for Kanye West, poor old Kim Kardashian’s woken up to the fact that more people fancy me than her husband, that’s not a good morning for her.

“I feel for Ed Sheeran, you can sing nice songs buddy but you ain’t a crush. Ant and Dec – both of them combined couldn’t beat me. I keep coming back to one word… landslide.”

His GMB co-host Susanna Reid admitted she wasn’t surprised by Piers’ win.

She said, “I’m not in the least bit surprised he’s won the Secret Crush Award. Who in their right mind would want to publicly declare they have a crush on Piers??”