Telly presenter Holly Willoughby caused quite a stir when she chose to wear a super affordable dress on the ITV show.
Showing off her slender pins in the cute leaf-print dress, Holly shared a snap of her outfit on Instagram – and revealed where it was from.
“Morning Monday… today’s look on @thismorning dress by @10store shoes @officeshoes #hwstyle,” she wrote alongside the full-length picture.
The short-sleeved number, which falls way above the knee, sold out in “record time” according to the brand’s Instagram.
10store reposted Holly’s picture and captioned it: “Thank you all so much for your love of this dress worn by @hollywilloughby on @itv’s @thismorning yesterday.
“We sold out in record time! We’re working hard on a restock – so sign up for updates and visit 10STORE.COM for more style steals!”
The summer garment costs just £8, and Holly’s fans were delighted to see her wearing such an affordable outfit.
“Very pretty fun and summery dress looks gorgeous,” one user wrote, while another commented: “Looking gorgeous… Love that colour on you.”
And a third added: “Absolutely stunning as always Holly x”.
However, many of her followers were annoyed that they couldn’t find the dress to buy online – then they realised it had sold out already after being reduced in the sale.
Mum-of-three Holly shares a snap of her This Morning looks every day, but today’s outfit was a bit more pricey.
Holly showed off her slim figure in a green printed skirt by Claudie Pierlot Officiel, which costs £155 but has been reduced to £77.50 in the sale.
She teamed the cute item with a white frilly top from Dorothy Perkins and a pair of black J.Crew heels as she presented today’s show alongside Phillip Schofield.