Shayne Ward and Bruno Tonioli are among some of the famous faces...

A host of famous men have stripped off for Loose Women’s body confidence campaign.

Strictly Come Dancing’s Bruno Tonioli, Coronation Street’s Shayne Ward, Judge Rinder’s Robert Rinder, footballer-turned-pundit Robbie Savage, footballer David Ginola, boxer Frank Bruno and This Morning’s medical expert Dr. Ranj Singh have all taken part in the campaign to promote body confidence in men.

It follows the success of the Body Stories campaign earlier this year, which saw some of the Loose Women panellists bare their bodies to encourage women to embrace their shapes.

Loose Women

Shot by acclaimed photographer, Rankin, the photoshoot comes after it was revealed in a Loose Women survey that 73% of men don’t talk to anybody about how they feel about their body, and over a quarter of men cannot name a body part that they like most.

The survey also revealed that 43% of men said that their self-esteem is affected by their weight, and 47% of men won’t let their partner touch their stomach.

Strictly Come Dancing judge, Bruno, revealed that being a dancer resulted in him looking at himself with a “very critical eye”.

“I think men find it very difficult to open up in general,” he said. “Boys, men have this kind of sense of pride which almost stops them from saying, ‘Oh, I’ve got a fat gut’.

Loose Women

“Don’t hang onto an unattainable fantasy of what you should look like. For younger people the pressure is even worse.”

While Coronation Street’s Shayne added: “If someone’s just going to comment on the fact that I’m a little bit bigger than I used to be, I’m 32, when I first joined the pop industry I was 21, so of course my body’s going to change after that amount of time.”

And former Tottenham footballer, David Ginola, revealed that that his outlook on body confidence changed when he had a heart attack last May and was left dead for eight minutes.

He added, “After what’s happened to me I want to do something positive with my life, help other men take a look at their body and their health, and this campaign is helping with those things.”

Written by Jenni McKnight