The Duchess of Cambridge ring trend is spreading – meaning diamonds are OUT and sapphires like Kate’s are totally IN! 

Duchess of Cambridge ring

When it comes to fashion, the ‘Kate Middleton effect’ is bigger than ever before. But, it would seem that it’s not just Kate’s clothing choices that are inspiriting the nation. Her accessories are also making an impact!

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New research has revealed that classic diamond engagement rings are being out-shone (and out-sold) by coloured gems.

Obsessed with coloured engagement rings? You aren’t the only one. Brides-to-be are also taking inspiration from Kate and Wills. Modern and more inexpensive gems like rubies, emeralds and sapphires are in more demand than ever.

The Duchess of Cambridge’s engagement ring originally belonged to Prince William’s mother, Princess Diana. The iconic ring has become synonymous with the Princess, who chose the ring because she loved the sapphire and the design. [READ MORE ABOUT DIANA’S ENGAGEMENT RING HERE]

Anusha Couttigane, a senior analyst at Kantar Retail has revealed that, ‘There is still a lot of demand for solitaire diamond rings, but there has been growth in non-traditional designs which use a range of cheaper, coloured stones too.’

Not only are coloured engagement rings beautiful and unique, but they’re also better value for money than traditional diamond rocks.

So, why are coloured gems are in such high demand?

‘The great thing about coloured stones is that you can buy something really fabulous looking and most people will have no idea how much it cost,’ jewellery expert Joanna Hardy told The Telegraph.

‘This is a big selling point for people who perhaps don’t have as much to spend on a ring and don’t want others to know exactly what they’ve spent on it.’

We guess diamonds aren’t forever, eh?