Ever wondered what the most popular wedding dress of all time is? 


Nope, that’s not it – guess again… 

Every woman has her ideal dress for the Big Day. And that’s whether she’s planning a wedding or not.

With so many different styles to choose from, it’s difficult to guess which would claim the top spot… But you might not be expecting to see this lesser known brand.

Strapless, backless or adorned with lace, Duchess of Cambridge-style, personal preferences on the ideal dress vary from woman to woman, and decade to decade. But this particular gown from an Australian designer had 2.5 MILLION pins on Pinterest last year.

What’s the verdict – does it get your vote as the most beautiful wedding dress of all time?


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The ‘Hollie Dress’ is a boho-style gown, designed by Grace Loves Lace. The gown is a far departure from the more traditional and modest white wedding dresses that have been popular in the past.

This glamorous gown has a low back, with thin, barely-there spaghetti straps and a lacy, layered skirt.

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But while the dress itself isn’t available to buy any more due to its incredible popularity, brides-to-be can still get their hands on some very similar gowns, as Grace loves Lace have a beautiful new bridal collection for 2017.

The new designs follow in the footsteps of the Hollie design and are sure to become an internet sensation. The elegant designs are a break from traditional but perfect for a fairytale forest setting or a boho-beach vibe.

A selection of the dresses available are shown below, all image credits to Grace loves Lace.

Paloma £1,670

Camille, £2,530

Dominique, £2,300

Grace loves Lace are based in Australia but they also have a London showroom. So if you are itching to see the dresses in person, book an appointment!