This floral pink Primark dress is causing quite a stir on the across the World Wide Web.

Fashion bloggers are raving about the dress and excitement has been building ever since the store revealed its first promotional shots.

The £15 frock hits UK stores in the first week of October, so you can go out and try and grab one for yourself then! It’s part of Primark’s autumn/winter collection but it has an undeniably fun summer look to it (anything to keep that summer-time feeling going…)

If you can still brave bare legs, this dress will look great with a strappy heel, but it has also been styled over jeans or with thick tights and ankle boots for chilly nights.

The loose sleeves with help give the dress a flattering finish, while the additional ruffles across the chest add a nice touch that will distract from any areas you are conscious of.

pink primark dress

Given all the chatter that has been surrounding this dress, it is likely to sell out quickly. It hits stores this week so head on down as soon as you can if you want to get in on the action!


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October can’t come soon enough! Will you be counting down the days to get one?