Toblerone has changed its shape, and people are pretty outraged. They’re even calling it ‘diet Toblerone’.
Nobody likes change.
But when someone tries to change one of the country’s most beloved chocolate bars, prepare for uproar.
Toblerone have completely changed the shape of their much loved big bars and consumers are less than impressed.
Some taken to social media to express their outrage, asking ‘is this the diet version?’
Customers have also commented that it is ‘the wrong decision’ and said the bigger spaces look ‘stupid’.
The decision to space out the gap in between the chocolate chunks was undertaken by the product’s makers, US-based Mondelez International.
So what’s the reason for all the upset? It all comes down to cutting costs… Mondelez have apparently changed the design to reduce the weight of what were 400g and 170g bars, meaning they are now less expensive to make.
The move has resulted in the weight of the bars being reduced to 360g and 150g. But, somewhat misleadingly, the size of the packaging has remained the same.
Mondelez’s argument is that “like many other companies, we are experiencing higher costs for numerous ingredients”.
“We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape. We have had to reduce the weight of just two of our bars in the UK.”
So what do you make of the change? Let us know on our Facebook page – because we love hearing your thoughts!