There are many reasons why we love Good Morning Britain host Susanna Reid.

From her ability to keep Piers Morgan in check to her fabulous high-street outfits, she always offers us some inspiration or something new to think about.

And her latest little trick might make you look at your iPhone a little differently…

We were flicking through Twitter, when we noticed that Susanna had replied to a Tweet from American model, Christine Teigen, and what it has revealed is blowing our minds!

Christine’s Tweet said: “It’s true. If u type in “brassiere” in the search of your iphotos, it has a category for every boob or cleavage pic you’ve ever taken. Why”.

Susanna, like all of us, replied: “Wait. What?”

Christine Tweeted a picture the results and we too tried it out in the office and were surprised by the results.

The model’s investigation didn’t stop there. She revealed: “Typing food will get you food but penis won’t get you penis and boobs won’t get you boobs. Just brassiere. *strokes beard*”.

Others on social media revealed that the search function can distinguish between pictures of red and white wine and collate pictures of different animals.

While some people are finding the funny side and posting their own comical takes on the search function, several are asking the question of why Apple are categorizing pictures in this way.

One wrote: “How do we keep this from happening? I feel really really violated”.

The feature was introduced with the launch of i0S 10 last year but only now are many people becoming aware of it.


What do you think?

Is the search function an innocent gimmick or should Apple be caused out as sexist? We would love to hear your thoughts, comment in the box below or join the conversation on our Facebook page.


It is designed to make searching for specific photos a lot easier, with Apple using facial recognition and machine learning technology to work out the objects in your images.

Developer Kenny Yin has shared a full list of all the things you can search by. It is not clear however why female items like brassiere and corset are searchable while boxers or men’s briefs do not.

Other search categories include: babies, bags, pubs, toilets and biscuits.