We've LOVED watching Holly turn into a style icon this year...

Let’s face it, Holly Willoughby is absolute goals – she’s intelligent, witty and an all round style goddess (we’re not jealous at all).

Holly Willoughby

Yup, she’s the nation’s sweetheart who’s been lighting up our telly screens with co-host Phillip Schofield on This Morning since 2009 and we don’t think we’ll ever get bored of them.

Well, who else would turn up to work after a night out in the same outfit (and still a little bit tipsy) à la Phil and Holly after the NTA’s last year?

But while the 36-year-old has been giving us serious outfit inspo for years, 2017 has seen Holly really step up her fashion game.

MORE: WATCH! Holly Willoughby shares video of son Chester giggling and it’s ADORABLE

On the days that she presents the ITV show, the mum-of-three – who shares kids Harry, eight, Belle, six and three-year-old Chester with hubby Dan Baldwin –  has always showcased her INCRED outfit of the day on Instagram (tagging them with the hashtag #hwstyle) so that we can all go out and copy it.

Her daily post has even resulted in many of her clothes being sold out within hours of her wearing them. And with adorable ensembles like THIS, who can blame us for wanting to snap up Holly’s wardrobe?

But in her most recent posts, a fair few fans have noticed the star’s changing body – with many questioning how she managed to get such a dream figure.

And although Holly has never explicitly spoken about her weight-loss, we think she looks more confident than ever.

So here’s a look at Holly’s incredible transformation this year…

Holly started off the year with this very sexy low-cut top as she hosted Play To The Whistle.

WOW! The presenter looked incredible in this tight, pink gown which perfectly shows off her tiny waist.

Keeping things simple, Holly opted for this all black, leather outfit in March, complete with a cheeky split.

Another stunning, floor-length gown from the star at the Virgin TV British Academy Television Awards in May.

This flirty floral dress is the perfect summer outfit – and it also gives fans a glimpse of Holly’s long legs.

The star showed off her back while presenting This Morning over the summer in a simple, cut-out piece.

One of our favourite Holly dresses EVER, this glittery, rainbow number was the perfect choice for an appearance on The Jonathan Ross Show in September.

We saw a whole new side to Holly when she had a sexy makeover in October for a Diet Coke advert. And it’s amazing!

Holly can do no wrong in the style department – as she demonstrated at the Pride of Britain Awards in this split skirt ensemble.

Catching some winter sun with her family, Holly showed off her incred figure in this £100 Hunza G bikini. And fans loved it so much it SOLD OUT in a matter of hours.

This tight-fitting top and skirt combo was another fashion win for the telly star.

Fans went wild for this extremely sexy black dress that Holly wore to the ITV Gala. And with a racy split and plunging neck line, we’re not surprised.

What better way to show off how amazing her style has been this year, that at The British Fashion Awards in December. Bravo, Holly!

Holly’s golden sparkly ensemble that she wore to host her final This Morning of the year proved she really has been our ‘golden girl’ of 2017.

From our sister site CelebsNow. Words by Naomi Bartram.