When it comes to make-up, it’s always the latest bold lippie or glow-boosting highlighter that seem to get all the attention.

Your trusty old foundation has to take a back seat while the more exciting, feature-enhancing products steal the limelight.

But there’s a reason while it’s called foundation. How you apply your base can change your entire face, for better or for worse.

And it doesn’t matter whether you love to splurge on a luxury brand, or always use the same failsafe base from the supermarket aisle, it’s all in the application.

It seems simple, right? Apply your base and then move on. But there’s actually a lot more to it than that.

We’re not talking time-consuming and complicated application processes, just really simple changes you can make to create a glowing, flawless finish every day. Get the first step right with a power base and you’ll find that you actually don’t even need much more make-up. We always say, when it comes to anti-ageing make-up, less is more.

For dewy, flawless finish that will roll back the years, these are the foundation hacks you need to know…

Don’t apply too much

Make-up artist Liz Pugh says go light on the foundation. ‘No amount of foundation will hide your wrinkles. In fact too much product gives a masked effect that’s ageing. It should only ever enhance skin, not hide it’. Instead, apply it around the lip area and on the T-Zone and blend outwards.

Mix a drop of facial oil with your foundation

‘Caked-on’ foundation leads to dry-looking skin, and that’s never a good look. By mixing in a drop or two of facial oil, you’ll get a dewier, more radiant look.

Invest in a foundation brush

This may be a boring one, but it really does make the application process a lot smoother. You can use either a domed or a flat brush, but our personal preference is Clinique’s flat, tapered Foundation Brush, £24.


Warm up your foundation first

Pop a small amount of the product on the back of your hand and mix it either with your fingers or a brush to warm it up. This will provide a thinner consistency and ensure more natural-looking coverage.

Apply using downward strokes

We all have tiny baby hairs on our face to protect our skin from the elements, and typically they grow downwards. Brushing upwards is going against the grain, so to speak, and will result in the hairs being pushed upwards and a less smooth finish. Plus, upward strokes are more likely to fill in pores, making them look larger.

Start applying at the centre of your face

Typically, you get the most redness in your T-Zone area, so it needs the most coverage. Blend outwards towards your hair and jawline.

Apply your foundation with an anti-ageing ‘stipple’ technique

The stipple technique is essentially dotting foundation onto the skin with short, bouncy strokes. Applying this way means you can build up the colour and coverage gradually for a more natural finish. This also helps boost circulation, which is always a winner for brighter skin.

Use a facial mist to finish

Not only will this help to set your make-up as it dries, misting your face locks in moisture. Make-up will never look as good on dry, dehydrated skin, so keep misting throughout the day to top up moisture levels. Invest in a pocket-sized one that you can carry round, our favourite is Jurlique Rosewater Balancing Mist, £18. 


Only ever powder your T-Zone

While oilier skin may need a dusting of powder after you’ve finished your base, applying too much is probably the most ageing make-up mistake you can make, causing that dreadful caked on look that we’re desperately trying to avoid! When it comes to powder, stick to your T-Zone only and apply with caution.

Press the foundation into your skin with your fingers after application

This will help to remove product build-up and stop the foundation from just sitting on the top of your skin.